Segmentation divides a list into groups based on behavior, lifecycle stage, demographics, or purchase history so each group receives relevant content.
What is the simplest segmentation to start with?
Engagement recency: opened or clicked in the last 30, 90, or 180 days. It drives both relevance and deliverability.
Why does email segmentation matter for deliverability?
Segmented campaigns consistently produce higher opens, clicks, and revenue per recipient, and lower complaints, which protects deliverability.
What is the first step to get started with email segmentation?
Define 3 to 5 core segments: new subscribers, engaged, at-risk, customers, and lapsed.
What is the most common email segmentation mistake?
Over-segmenting into groups too small to learn from.