Accessible email design ensures messages render and can be read across clients and by people using screen readers or high contrast: semantic HTML, alt text, sufficient contrast, readable font sizes, and a logical reading order.
Does dark mode change email colors?
Some clients invert or adjust colors. Test in Gmail, Outlook, and Apple Mail dark modes and use transparent PNGs where possible.
Why does email design and accessibility matter for deliverability?
Broken rendering and inaccessible layouts lower engagement and, in some jurisdictions, create legal exposure.
What is the first step to get started with email design and accessibility?
Use a single-column layout that reflows on mobile.
What is the most common email design and accessibility mistake?
Text embedded in images with no alt.