What abandoned cart emails are#
Abandoned cart automation sends a timed series to shoppers who added items but did not check out, usually one to three messages over 24 to 72 hours, often with the cart contents embedded.
Why it matters#
It is consistently the highest-revenue automation in ecommerce because intent is already proven.
What ActiveCampaign handles#
Most platforms, including ActiveCampaign, generate the records or settings you need under a domain authentication or sending settings page, and expose bounce and complaint data in reports. Confirm the exact location in ActiveCampaign's current documentation.
What you still own#
- Capture email early in checkout or via identified sessions.
- Send the first message within an hour, the second at 24 hours, and an optional third with a modest incentive.
- Embed the actual products with images and a one-click return link.
- Suppress if the purchase completes at any point.
Common mistakes#
- Discounting in the first message, training shoppers to abandon.
- Sending to carts that were already purchased on another device.
Frequently asked questions#
How many abandoned cart emails should I send?
Two or three. Beyond that, returns fall and complaints rise.
Does ActiveCampaign set up abandoned cart emails automatically?
ActiveCampaign provides the values and some checks, but publishing DNS, aligning domains, and monitoring results remain your responsibility.