Setup checklist#
- ☐ Capture email early in checkout or via identified sessions.
- ☐ Send the first message within an hour, the second at 24 hours, and an optional third with a modest incentive.
- ☐ Embed the actual products with images and a one-click return link.
- ☐ Suppress if the purchase completes at any point.
Audit checklist#
- ☐ Confirm you are not: discounting in the first message, training shoppers to abandon.
- ☐ Confirm you are not: sending to carts that were already purchased on another device.
Ongoing monitoring#
- ☐ Weekly: review provider dashboards (Postmaster Tools, SNDS) and bounce logs
- ☐ Monthly: re-run the setup verification after any vendor or DNS change
- ☐ Quarterly: full audit against this checklist
Frequently asked questions#
How many abandoned cart emails should I send?
Two or three. Beyond that, returns fall and complaints rise.