It is consistently the highest-revenue automation in ecommerce because intent is already proven.
Mistake 1: Discounting in the first message, training shoppers to abandon#
Why it hurts: this undermines abandoned cart emails at the point where mailbox providers make their decision, and it is rarely surfaced by your own tooling until placement drops.
Fix: Capture email early in checkout or via identified sessions.
Mistake 2: Sending to carts that were already purchased on another device#
Why it hurts: this undermines abandoned cart emails at the point where mailbox providers make their decision, and it is rarely surfaced by your own tooling until placement drops.
Fix: Send the first message within an hour, the second at 24 hours, and an optional third with a modest incentive.
Frequently asked questions#
How many abandoned cart emails should I send?
Two or three. Beyond that, returns fall and complaints rise.