Arriving when a person is actually checking mail lifts engagement, and engagement lifts reputation.
Mistake 1: Sending everything at 9 a.m. in your own time zone#
Why it hurts: this undermines email send time optimization at the point where mailbox providers make their decision, and it is rarely surfaced by your own tooling until placement drops.
Fix: Capture time zone at signup or infer from engagement.
Mistake 2: Blasting the full list in one minute and tripping provider throttles#
Why it hurts: this undermines email send time optimization at the point where mailbox providers make their decision, and it is rarely surfaced by your own tooling until placement drops.
Fix: Analyze past click timestamps by segment.
Frequently asked questions#
What is the best time to send marketing emails?
There is no universal answer; mid-morning local time performs well for many B2B lists, but your own data beats benchmarks.