Setup checklist#
- ☐ Capture time zone at signup or infer from engagement.
- ☐ Analyze past click timestamps by segment.
- ☐ Use your platform's per-recipient optimization if available.
- ☐ Spread large sends over hours to avoid rate limiting.
Audit checklist#
- ☐ Confirm you are not: sending everything at 9 a.m. in your own time zone.
- ☐ Confirm you are not: blasting the full list in one minute and tripping provider throttles.
Ongoing monitoring#
- ☐ Weekly: review provider dashboards (Postmaster Tools, SNDS) and bounce logs
- ☐ Monthly: re-run the setup verification after any vendor or DNS change
- ☐ Quarterly: full audit against this checklist
Frequently asked questions#
What is the best time to send marketing emails?
There is no universal answer; mid-morning local time performs well for many B2B lists, but your own data beats benchmarks.