Engagement metrics measure how recipients interact with mail: opens, clicks, replies, forwards, unsubscribes, and complaints. Providers use similar signals to judge sender quality.
What is a good click-through rate?
2 to 5% for marketing email is common; transactional mail often exceeds 10%.
Why does email engagement metrics matter for deliverability?
Positive engagement lifts reputation; negative engagement and inactivity lower it. Metrics are also how you decide who to keep sending to.
What is the first step to get started with email engagement metrics?
Track clicks and replies as primary metrics; opens are unreliable after Mail Privacy Protection.
What is the most common email engagement metrics mistake?
Reporting opens as success when Apple inflates them by prefetching.