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HIPAA-compliant email in Klaviyo: configuration guide

Short answer

In Klaviyo, HIPAA-compliant email is partly managed by the platform and partly by your own DNS and process. Sign a BAA with your email provider and any AI or automation vendor touching mailbox content.

What HIPAA-compliant email is#

HIPAA-compliant email protects electronic protected health information (ePHI) in transit and at rest, with access controls, audit logs, and a Business Associate Agreement (BAA) with any vendor that handles the mail.

Why it matters#

Violations carry significant penalties, and healthcare senders cannot use consumer email tools without a BAA.

What Klaviyo handles#

Most platforms, including Klaviyo, generate the records or settings you need under a domain authentication or sending settings page, and expose bounce and complaint data in reports. Confirm the exact location in Klaviyo's current documentation.

What you still own#

  1. Sign a BAA with your email provider and any AI or automation vendor touching mailbox content.
  2. Enforce TLS and use encryption for messages containing ePHI.
  3. Enable audit logging and retention appropriate to your policy.
  4. Train staff on what may and may not go in an email body or subject.

Common mistakes#

  • Putting patient identifiers in subject lines.
  • Using marketing tools for appointment reminders without a BAA.

Frequently asked questions#

Is Gmail HIPAA compliant?

Google Workspace can be, with a signed BAA and proper configuration. Consumer Gmail is not.

Does Klaviyo set up HIPAA-compliant email automatically?

Klaviyo provides the values and some checks, but publishing DNS, aligning domains, and monitoring results remain your responsibility.

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