What CAN-SPAM requires#
CAN-SPAM requires accurate headers, a physical address, and honoring opt-outs within 10 business days.
What automated email sequences are#
A sequence is a scheduled series of messages sent to a contact until they reply, click, or complete a goal. Steps are typically spaced days apart and stop automatically on reply.
Why it matters#
Most replies come from follow-ups, not the first message. Automation ensures follow-through without manual tracking.
How automated email sequences supports CAN-SPAM compliance#
Regulators and recipients need to identify who sent a message and trust that opt-out mechanisms work. Automated email sequences contributes by most replies come from follow-ups, not the first message. Automation ensures follow-through without manual tracking.
Implementation steps#
- Plan 3 to 5 steps over 2 to 3 weeks; diminishing returns set in after step 5.
- Give each step a distinct angle rather than 'just bumping this'.
- Stop the sequence automatically on reply, bounce, or unsubscribe.
- Thread follow-ups as replies for context, but vary subject lines when starting new angles.
- Review reply sentiment weekly and adjust.
Frequently asked questions#
How many follow-ups should a cold sequence have?
Three to five. Most positive replies come by step three; beyond five, complaints rise.