A sequence is a scheduled series of messages sent to a contact until they reply, click, or complete a goal. Steps are typically spaced days apart and stop automatically on reply.
How many follow-ups should a cold sequence have?
Three to five. Most positive replies come by step three; beyond five, complaints rise.
Why does automated email sequences matter for deliverability?
Most replies come from follow-ups, not the first message. Automation ensures follow-through without manual tracking.
What is the first step to get started with automated email sequences?
Plan 3 to 5 steps over 2 to 3 weeks; diminishing returns set in after step 5.
What is the most common automated email sequences mistake?
Continuing after a negative reply.