Triggered mail outperforms broadcasts several-fold because timing and relevance are built in.
Mistake 1: Automations that keep sending after a contact converts#
Why it hurts: this undermines lifecycle email automation at the point where mailbox providers make their decision, and it is rarely surfaced by your own tooling until placement drops.
Fix: Map the lifecycle stages and the one behavior that defines each transition.
Mistake 2: No suppression between overlapping journeys, causing message pile-ups#
Why it hurts: this undermines lifecycle email automation at the point where mailbox providers make their decision, and it is rarely surfaced by your own tooling until placement drops.
Fix: Build a welcome series first; it has the highest engagement of any automation.
Frequently asked questions#
What automations should I build first?
Welcome series, abandoned action recovery, and post-purchase or post-signup onboarding.