Lifecycle automation sends messages triggered by where a contact is in their relationship with you: welcome, onboarding, activation, retention, and win-back.
What automations should I build first?
Welcome series, abandoned action recovery, and post-purchase or post-signup onboarding.
Why does lifecycle email automation matter for deliverability?
Triggered mail outperforms broadcasts several-fold because timing and relevance are built in.
What is the first step to get started with lifecycle email automation?
Map the lifecycle stages and the one behavior that defines each transition.
What is the most common lifecycle email automation mistake?
Automations that keep sending after a contact converts.