What spam filter content triggers are#
Content filtering evaluates message text, HTML, links, and attachments for spam patterns: deceptive phrasing, URL shorteners, image-only bodies, mismatched link text, and known malicious domains.
Why it matters#
Reputation dominates, but content still tips borderline decisions and drives the complaints that build reputation in the first place.
What Mailchimp handles#
Most platforms, including Mailchimp, generate the records or settings you need under a domain authentication or sending settings page, and expose bounce and complaint data in reports. Confirm the exact location in Mailchimp's current documentation.
What you still own#
- Keep a healthy text-to-image ratio and always include a plain-text part.
- Link to your own domain; avoid shorteners and tracking domains with poor reputation.
- Make link text match the destination.
- Test rendering and spam scores before sending.
Common mistakes#
- Image-only emails.
- Tracking links on a shared domain used by spammers.
Frequently asked questions#
Are spam trigger words still a thing?
Much less than a decade ago. Modern filters are statistical and reputation-weighted. Deceptive intent matters more than any single word.
Does Mailchimp set up spam filter content triggers automatically?
Mailchimp provides the values and some checks, but publishing DNS, aligning domains, and monitoring results remain your responsibility.