Setup checklist#
- ☐ Keep a healthy text-to-image ratio and always include a plain-text part.
- ☐ Link to your own domain; avoid shorteners and tracking domains with poor reputation.
- ☐ Make link text match the destination.
- ☐ Test rendering and spam scores before sending.
Audit checklist#
- ☐ Confirm you are not: image-only emails.
- ☐ Confirm you are not: tracking links on a shared domain used by spammers.
Ongoing monitoring#
- ☐ Weekly: review provider dashboards (Postmaster Tools, SNDS) and bounce logs
- ☐ Monthly: re-run the setup verification after any vendor or DNS change
- ☐ Quarterly: full audit against this checklist
Frequently asked questions#
Are spam trigger words still a thing?
Much less than a decade ago. Modern filters are statistical and reputation-weighted. Deceptive intent matters more than any single word.