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Email Deliverability · Blocklists and delisting

Email blocklists glossary: key terms explained

Short answer

Email blocklists: Blocklists (Spamhaus, SpamCop, Barracuda, and others) publish IPs and domains observed sending spam. Receivers query them at connection time to reject or filter mail.

Terms below appear throughout guides on email blocklists. Each definition is one or two sentences; follow the links in the sidebar for the full guides.

Core terms#

Email blocklists

Blocklists (Spamhaus, SpamCop, Barracuda, and others) publish IPs and domains observed sending spam. Receivers query them at connection time to reject or filter mail.

SPF

A DNS record listing servers authorized to send for a domain. Checked against the connecting IP.

DKIM

A cryptographic signature on each message, verified with a public key in DNS.

DMARC

A policy record telling receivers what to do when SPF and DKIM fail alignment, plus reporting.

Alignment

Agreement between the visible From domain and the domain that passed SPF or DKIM.

Sender reputation

A provider's running assessment of a domain or IP based on complaints, bounces, engagement, and authentication.

Inbox placement

Share of accepted mail that lands in the inbox rather than spam.

Spam trap

An address that never opted in, used to catch senders with poor list practices.

BIMI

A DNS record pointing to a brand logo displayed next to authenticated mail; requires DMARC enforcement.

Feedback loop

A provider program that reports recipient spam complaints back to the sender.

Frequently asked questions#

How long does Spamhaus delisting take?

Often within hours for SBL and CSS if the cause is fixed. DBL domain listings can take longer.

Which blocklists matter most?

Spamhaus (SBL, XBL, DBL), SpamCop, Barracuda, and SURBL have the widest impact.

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