Setup checklist#
- ☐ Identify the share of your list using Apple Mail.
- ☐ Shift primary metrics to clicks, replies, and conversions.
- ☐ Remove open-based triggers from automations and sunset policies.
- ☐ Report open rates with an MPP caveat or exclude Apple opens.
Audit checklist#
- ☐ Confirm you are not: sunsetting engaged Apple users because clicks are the only reliable signal and they did not click.
- ☐ Confirm you are not: location-based content that assumes real IPs.
Ongoing monitoring#
- ☐ Weekly: review provider dashboards (Postmaster Tools, SNDS) and bounce logs
- ☐ Monthly: re-run the setup verification after any vendor or DNS change
- ☐ Quarterly: full audit against this checklist
Frequently asked questions#
Does Mail Privacy Protection affect deliverability?
Not directly. It affects measurement. Deliverability signals at Apple are based on complaints and authentication.