Lead verification confirms that a prospect's address exists and accepts mail before it enters a sequence, using syntax checks, MX lookups, SMTP probing, and catch-all detection. Enrichment adds firmographic and role data used for personalization.
What bounce rate is safe for cold email?
Under 2 percent. Above 5 percent, pause and re-verify the list before continuing.
Why does lead email verification matter for deliverability?
Bounce rate is the fastest way to burn an outbound domain. Unverified purchased lists routinely bounce 10 to 30 percent.
What is the first step to get started with lead email verification?
Verify every address through an API before it enters a sequence.
What is the most common lead email verification mistake?
Trusting a vendor's 'verified' label from months ago.