Setup checklist#
- ☐ Write 3 to 5 versions of each template rather than relying on word-level spintax.
- ☐ Personalize the opener from enriched data.
- ☐ Vary send times and intervals within a range.
- ☐ Keep the value proposition consistent so results remain comparable.
Audit checklist#
- ☐ Confirm you are not: spintax that produces ungrammatical sentences.
- ☐ Confirm you are not: variation without personalization, which fools no one.
Ongoing monitoring#
- ☐ Weekly: review provider dashboards (Postmaster Tools, SNDS) and bounce logs
- ☐ Monthly: re-run the setup verification after any vendor or DNS change
- ☐ Quarterly: full audit against this checklist
Frequently asked questions#
Is spintax still effective for cold email?
Word-level spintax is weak; version-level variation combined with real personalization is what moves results.