What cold email infrastructure is#
Cold email infrastructure is the set of secondary domains, mailboxes, authentication records, and sending tools used to run outbound campaigns without risking a company's primary domain.
Why it matters#
Cold outreach carries higher complaint risk. Isolating it protects the main domain's transactional and marketing reputation.
What Klaviyo handles#
Most platforms, including Klaviyo, generate the records or settings you need under a domain authentication or sending settings page, and expose bounce and complaint data in reports. Confirm the exact location in Klaviyo's current documentation.
What you still own#
- Register 2 to 5 lookalike domains and redirect them to your main site.
- Set up SPF, DKIM, and DMARC on every domain from day one.
- Create 2 to 3 mailboxes per domain and warm each for 3 to 4 weeks.
- Cap sends at 30 to 50 per mailbox per day and rotate across mailboxes.
- Monitor bounce and reply rates per mailbox; retire any that degrade.
Common mistakes#
- Sending cold mail from the primary company domain.
- Skipping DMARC on secondary domains because 'they do not matter'.
- Buying aged domains with unknown history.
Frequently asked questions#
How many emails can I send per mailbox per day?
Google Workspace allows 2,000, but for cold outreach 30 to 50 keeps you under behavioral thresholds.
Should I use Google Workspace or Microsoft 365 for cold email?
Both work. Workspace mailboxes tend to warm faster; Microsoft has stricter outbound spam filtering.
Does Klaviyo set up cold email infrastructure automatically?
Klaviyo provides the values and some checks, but publishing DNS, aligning domains, and monitoring results remain your responsibility.