What CASL requires#
CASL requires express or implied consent before sending and identification of the sender in every message.
What AI reply handling is#
AI reply handling classifies inbound responses (interested, not now, wrong person, unsubscribe, out of office) and drafts or routes the next action automatically.
Why it matters#
Fast, relevant replies convert; slow ones go cold. Classification also keeps sequences compliant by catching opt-outs written in prose.
How AI reply handling supports CASL compliance#
Regulators and recipients need to identify who sent a message and trust that opt-out mechanisms work. AI reply handling contributes by fast, relevant replies convert; slow ones go cold. Classification also keeps sequences compliant by catching opt-outs written in prose.
Implementation steps#
- Define reply categories and the action for each (book meeting, pause 60 days, remove, forward).
- Route replies through a classifier before any automated response.
- Draft responses for review; auto-send only low-risk categories like out-of-office acknowledgments.
- Log every classification for audit and model tuning.
Frequently asked questions#
Can AI reply to prospects automatically?
Technically yes. Practically, keep a human approving anything that commits your company to a meeting or claim.