Lead scoring assigns points to contacts based on fit (role, company size) and behavior (clicks, page views, replies) so automations and sales can prioritize and adapt messaging.
Should lead scoring include email opens?
Give opens little or no weight. Clicks, replies, and site visits are far more reliable.
Why does lead scoring for email matter for deliverability?
Without scoring, every contact gets the same cadence. With it, hot leads get a human and cold ones get nurture.
What is the first step to get started with lead scoring for email?
Define fit criteria with sales and assign static points.
What is the most common lead scoring for email mistake?
Scoring opens after Mail Privacy Protection.