Triggers are events (form submission, purchase, page view, CRM stage change) that start or advance an automation. Webhooks and APIs carry those events between systems.
Webhook vs API polling for email automation?
Webhooks are real-time and cheaper. Use polling only as a fallback reconciliation.
Why does email automation triggers matter for deliverability?
The quality of automation is bounded by the quality of the events feeding it. Reliable triggers make journeys feel personal.
What is the first step to get started with email automation triggers?
List the events your product or store already emits.
What is the most common email automation triggers mistake?
Using email address as the only identifier when users change it.