Agencies send on behalf of many client domains and must isolate reputation per client.
What shared inbox management is#
A shared inbox (support@, sales@) is a mailbox multiple people work from, with assignment, status, and collision detection so no message is answered twice or not at all.
Why it matters#
Without structure, shared inboxes leak customers. With it, they become a measurable team workflow.
Implementation plan for marketing agencies#
- Assign an owner to every incoming thread automatically or by rule.
- Track status: open, waiting, resolved.
- Set response-time targets and alert on breaches.
- Draft replies with AI using the team's past answers as style reference.
Priorities specific to marketing agencies#
Agencies send on behalf of many client domains and must isolate reputation per client. Weight your effort toward the steps above that address this constraint first, and measure with metrics that match how marketing agencies generate value from email.
Common mistakes#
- Sharing one login instead of using delegated access.
- No visibility into who replied.
Frequently asked questions#
Should we use a shared mailbox or a helpdesk?
Under a few hundred messages a week, a well-managed shared inbox works. Beyond that, ticketing adds needed structure.