Setup checklist#
- ☐ Create a small set of labels by required action, not topic.
- ☐ Auto-archive notifications and route newsletters to a digest.
- ☐ Star or flag anything from key contacts or where you are directly addressed.
- ☐ Review rules quarterly and delete stale ones.
Audit checklist#
- ☐ Confirm you are not: dozens of topic folders nobody files into.
- ☐ Confirm you are not: rules that skip the inbox for senders who occasionally send urgent mail.
Ongoing monitoring#
- ☐ Weekly: review provider dashboards (Postmaster Tools, SNDS) and bounce logs
- ☐ Monthly: re-run the setup verification after any vendor or DNS change
- ☐ Quarterly: full audit against this checklist
Frequently asked questions#
Labels or folders: which is better?
Labels allow one message to carry several states. Folders are simpler. Either works if the taxonomy is small.