Transactional and lifecycle mail share a brand, so one bad campaign can degrade password-reset delivery.
What lookalike domain spoofing is#
Lookalike (cousin) domain spoofing uses a domain visually similar to yours (examp1e.com, example-billing.com) to send mail that passes authentication for the attacker's domain while impersonating your brand.
Why it matters#
DMARC stops exact-domain spoofing, so attackers moved to lookalikes. It is now the dominant brand-impersonation technique.
Implementation plan for SaaS companies#
- Register the most obvious typo and hyphen variants of your domain.
- Monitor new registrations that contain your brand string.
- Configure inbound gateway rules to flag display names matching executives from external domains.
- Train finance and executive assistants specifically on this pattern.
Priorities specific to SaaS companies#
Transactional and lifecycle mail share a brand, so one bad campaign can degrade password-reset delivery. Weight your effort toward the steps above that address this constraint first, and measure with metrics that match how SaaS companies generate value from email.
Common mistakes#
- Assuming DMARC p=reject protects against lookalikes.
- Registering variants but leaving them without DMARC reject themselves.
Frequently asked questions#
How many lookalike domains should I register?
The top 10 to 20 variants by likelihood is a reasonable start; monitoring covers the long tail.