Setup checklist#
- ☐ Estimate steady daily volume; below roughly 50,000 per day, shared pools usually perform better.
- ☐ If dedicated, warm up over 4 to 6 weeks and keep volume consistent.
- ☐ Separate transactional and marketing onto different IPs or pools.
- ☐ Monitor SNDS and Postmaster Tools per IP.
Audit checklist#
- ☐ Confirm you are not: buying a dedicated IP for a small list and letting it go cold.
- ☐ Confirm you are not: one dedicated IP for everything, so a promo blast delays receipts.
Ongoing monitoring#
- ☐ Weekly: review provider dashboards (Postmaster Tools, SNDS) and bounce logs
- ☐ Monthly: re-run the setup verification after any vendor or DNS change
- ☐ Quarterly: full audit against this checklist
Frequently asked questions#
Do I need a dedicated IP for good deliverability?
No. Domain reputation dominates. Dedicated IPs are for high-volume senders who want isolation.