Setup checklist#
- ☐ Register your sending IPs and domains with each provider's FBL.
- ☐ Route FBL messages to an automated parser.
- ☐ Suppress every complainer from all future marketing.
- ☐ Report complaint rate per campaign and per acquisition source.
Audit checklist#
- ☐ Confirm you are not: registering but never processing the reports.
- ☐ Confirm you are not: gmail has no traditional FBL; use Postmaster Tools spam rate instead.
Ongoing monitoring#
- ☐ Weekly: review provider dashboards (Postmaster Tools, SNDS) and bounce logs
- ☐ Monthly: re-run the setup verification after any vendor or DNS change
- ☐ Quarterly: full audit against this checklist
Frequently asked questions#
Does Gmail offer a feedback loop?
Only an aggregate one via Postmaster Tools using the Feedback-ID header. Gmail does not return individual complaints.