What UK GDPR and PECR requires#
PECR governs electronic marketing; the soft opt-in applies only to existing customers for similar products.
What subdomain delegation for email vendors are#
Subdomain delegation gives each third-party sender its own subdomain (for example news.example.com for the ESP, help.example.com for the helpdesk) with dedicated SPF, DKIM, and DMARC records, so each vendor's reputation and configuration are isolated.
Why it matters#
One SPF record cannot hold every vendor without exceeding the lookup limit, and one shared domain means one vendor's mistakes damage everyone's placement.
How subdomain delegation for email vendors supports UK GDPR and PECR compliance#
Regulators and recipients need to identify who sent a message and trust that opt-out mechanisms work. Subdomain delegation for email vendors contributes by one SPF record cannot hold every vendor without exceeding the lookup limit, and one shared domain means one vendor's mistakes damage everyone's placement.
Implementation steps#
- List every vendor that sends as your brand.
- Assign each a subdomain and delegate DNS or publish its records directly.
- Publish SPF and DKIM per subdomain using the vendor's values.
- Set the organizational DMARC record with sp= to cover all subdomains.
Frequently asked questions#
Does using a subdomain hurt brand recognition?
The visible From can still show your brand name; recipients rarely notice the subdomain, and providers reward the isolation.