Terms below appear throughout guides on DKIM signing. Each definition is one or two sentences; follow the links in the sidebar for the full guides.
Core terms#
DKIM signing
DKIM (DomainKeys Identified Mail) adds a cryptographic signature header to each message. The public key lives in DNS under a selector, and receivers verify the signature to confirm the message was not altered and was authorized by the signing domain.
SPF
A DNS record listing servers authorized to send for a domain. Checked against the connecting IP.
DKIM
A cryptographic signature on each message, verified with a public key in DNS.
DMARC
A policy record telling receivers what to do when SPF and DKIM fail alignment, plus reporting.
Alignment
Agreement between the visible From domain and the domain that passed SPF or DKIM.
Sender reputation
A provider's running assessment of a domain or IP based on complaints, bounces, engagement, and authentication.
Inbox placement
Share of accepted mail that lands in the inbox rather than spam.
Spam trap
An address that never opted in, used to catch senders with poor list practices.
BIMI
A DNS record pointing to a brand logo displayed next to authenticated mail; requires DMARC enforcement.
Feedback loop
A provider program that reports recipient spam complaints back to the sender.
Frequently asked questions#
What is a DKIM selector?
A label that lets one domain publish multiple keys. The selector appears in the s= tag and forms the DNS name selector._domainkey.domain.
Why does DKIM pass but DMARC fail?
Alignment. DMARC requires the d= domain to match the From header domain. If your vendor signs with their own domain, set up a custom DKIM domain with them.
Can I use one DKIM key for all my ESPs?
You can publish separate selectors per vendor. Never share private keys between platforms.