Terms below appear throughout guides on ARC (Authenticated Received Chain). Each definition is one or two sentences; follow the links in the sidebar for the full guides.
Core terms#
ARC (Authenticated Received Chain)
ARC preserves authentication results across intermediaries such as mailing lists and forwarders. Each hop signs the results it saw, so the final receiver can trust an earlier pass even if SPF or DKIM broke in transit.
SPF
A DNS record listing servers authorized to send for a domain. Checked against the connecting IP.
DKIM
A cryptographic signature on each message, verified with a public key in DNS.
DMARC
A policy record telling receivers what to do when SPF and DKIM fail alignment, plus reporting.
Alignment
Agreement between the visible From domain and the domain that passed SPF or DKIM.
Sender reputation
A provider's running assessment of a domain or IP based on complaints, bounces, engagement, and authentication.
Inbox placement
Share of accepted mail that lands in the inbox rather than spam.
Spam trap
An address that never opted in, used to catch senders with poor list practices.
BIMI
A DNS record pointing to a brand logo displayed next to authenticated mail; requires DMARC enforcement.
Feedback loop
A provider program that reports recipient spam complaints back to the sender.
Frequently asked questions#
Do I need ARC as a sender?
No. ARC is implemented by intermediaries and receivers. Senders benefit indirectly when their mail is forwarded.
Which providers honor ARC?
Gmail, Microsoft, and Yahoo all evaluate ARC when deciding whether to override a DMARC failure.