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BIMI and VMC Certification · SVG Tiny PS logos

How SVG Tiny PS logo files affects inbox placement

Short answer

SVG Tiny PS logo files affects inbox placement because providers reject non-conforming files silently. A valid file is the difference between a logo appearing or not.

What SVG Tiny PS logo files are#

SVG Tiny 1.2 Portable/Secure is the restricted SVG profile required by BIMI. It forbids scripts, external references, and embedded raster images, and requires a <title> element and baseProfile="tiny-ps".

Why it matters#

Providers reject non-conforming files silently. A valid file is the difference between a logo appearing or not.

How mailbox providers use it#

Gmail, Microsoft, and Yahoo combine authentication results, sender reputation, and recipient engagement into a placement decision made per message. SVG Tiny PS logo files feeds directly into that model, and weaknesses compound with other signals.

How to measure the impact#

  1. Baseline inbox placement with seed tests before any change.
  2. Make one change at a time and hold volume steady.
  3. Re-test after 48 to 72 hours; provider models need time to update.
  4. Track Postmaster Tools and SNDS alongside your seed results.

Improving it#

  1. Export a square SVG with the logo centered and a solid background color.
  2. Set baseProfile="tiny-ps" and version="1.2" on the root svg element.
  3. Add a <title> element matching your brand name.
  4. Remove all script, filter, and external href references, and strip x/y attributes from the root.
  5. Validate with a BIMI SVG converter and keep the file under 32 KB.

Frequently asked questions#

Why does my SVG fail validation?

Most commonly a missing baseProfile attribute, embedded images, or leftover editor metadata. Run it through a converter that outputs the Tiny PS profile.

Keep reading on SVG Tiny PS logos