A verified logo increases open rates and trust, and the DMARC prerequisite forces a domain to finish its authentication work. It is also a visible signal that a message is not a phish.
How to implement BIMI#
- Reach DMARC p=quarantine (pct=100) or p=reject on the sending domain.
- Produce your logo as an SVG Tiny 1.2 Portable/Secure file, square, centered, with a solid background.
- Obtain a VMC or CMC from an approved certificate authority if you want display in Gmail and Apple Mail.
- Publish default._bimi.yourdomain.com with l= (logo URL) and a= (certificate URL).
- Validate with a BIMI inspector and send a test to Gmail, Yahoo, and Apple seed accounts.
default._bimi.example.com. IN TXT "v=BIMI1; l=https://example.com/brand/logo.svg; a=https://example.com/brand/vmc.pem"How to verify it worked#
Send a test message to seed mailboxes at Gmail, Outlook, and Yahoo, then inspect the Authentication-Results and delivery headers. Repeat after any DNS or sending-platform change.
Common mistakes#
- Publishing BIMI while DMARC is still at p=none; providers ignore the record.
- Uploading a standard SVG exported from a design tool; it must be the Tiny PS profile with no scripts or external references.
- Hosting the logo on a non-HTTPS URL or behind a redirect.
Frequently asked questions#
Does BIMI work without a VMC?
Yahoo and Fastmail display BIMI logos with DMARC enforcement alone. Gmail and Apple require a VMC or CMC.
What image format does BIMI require?
SVG Tiny 1.2 Portable/Secure. No PNG, JPG, or standard SVG.
Does BIMI improve deliverability?
Not directly. Its prerequisite, DMARC enforcement, does. The logo mainly lifts engagement and trust.